What do your customers really want from you?

No matter what your industry, your customers want more than just great products and workable solutions.
What they really want to know is that you–personally–are the type of person whom they can trust to get the job done. With Automotive Service Advisor coaching and training Dealer Service Academy can give you the information to exceed your clients expectation. Your retail facility will never have slumping CSI numbers again! Your upfront communication skills will shine on the drive and your profits will soar.

Here are the seven things they want to see in you:
1. Independent Thinking
Customers want to know that you’ll represent their interests, even it’s not in your own financial interest–and particularly when the proverbial chips are down. (Of course, it’s your job to make certain that the chips stay up.)
2. Courage
Customers want to know that you can be trusted to do the right thing. They expect you to tell them if buying what you’re selling is a mistake, or not truly in their interests.  That takes real guts.
3. Pride
The best customers don’t want you to truckle and beg. Because they’re trusting you to deliver, they want to work with proud, successful people who can handle even the most difficult tasks.
4. Creativity
Customers don’t have the time to sit and listen to cookie-cutter sales presentations.  However, they always have time for somebody who can redefine concerns or issues and devise workable solutions.
5. Confidence
Customers are taking a risk when they buy from you.  They both need and expect you to exude the kind of confidence that assures them you’ll do what it takes to make them happy.
6. Empathy
Customers want you to see the situation from their perspective.  They want you to understand where they are, how their business works, and the challenges that they face–not just intellectually, but in your gut.
7. Honesty
Above all, customers want you to be honest with them.  In fact, the previous six values are built upon a foundation of honesty.  Without honesty, you have absolutely nothing to offer any customer

Do you have a service process in place?

For Automotive Service Advisor Training and Automotive Service Manager training and coaching processes.

Contact Andrea at (855)372-9255 ext 104 today or email andrea@dealerserviceacademy.com

One of the Nation’s Largest Automotive Retailers Uses iPad App to Gain Insights Into Operations and Sales Performance

Sonic corporate executives and regional teams utilize the new mobile app to access operational, financial, and market information for their dealerships.  The app currently provides a scorecard for each dealership with insight into sales effectiveness and key operating metrics.  In addition, the app is used to analyze daily operating results and month-to-date financial results.

“Mobility and business intelligence are two of our top strategic priorities,” said Heath Byrd, VP and CIO at Sonic Automotive.  ”Our executive and regional leadership teams live on the road, traveling from dealership to dealership.  This app allows them to stay connected to the data they need to run the business.”

“The performance and convenience of our Mobile Reporting App on the user-friendly iPad and iPhone has been impressive,” said Richard Hanks, Director of Enterprise Business Intelligence at Sonic Automotive. “Our executives and regional teams save a great deal of time and gain valuable insights into the business every day.  The application was surprisingly easy to develop and we were able to deploy in a matter of weeks.”

“MicroStrategy Mobile is helping companies increase the speed of their businesses by turning mobile devices into powerful business intelligence tools,” said Sanju Bansal, Chief Operating Officer of MicroStrategy. “Our mobile app platform is easy-to-use and enables companies to quickly build rich, intuitive applications that mirror the way people work.”

About Sonic Automotive

Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, N.C., is one of the nation’s largest automotive retailers.  Sonic can be reached on the web at www.sonicautomotive.com.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology.  MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day.  Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its Website,http://www.microstrategy.com/freereportingsoftware. More information about MicroStrategy (Nasdaq: MSTR) is available atwww.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform, and MicroStrategy Mobile are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

MSTR-G

Contact:

Warren Getler
MicroStrategy Incorporated
703-744-6258
wgetler@microstrategy.com

SOURCE MicroStrategy Incorporated

- Consumers Gain Eco-Friendly and Interactive Car Shopping Option -

In the second quarter of fiscal year 2011, Apple sold 4.69 million iPads.  In addition, 41 percent of U.S. adults noted shopping as a reason for interest in purchasing the iPad.(i) With consumers primed to shop on their iPads, Subaru’s new apps enhance the auto research experience by offering trim simulators along with engineering and Subaru Symmetrical All-Wheel Drive feature demonstrations.

Alan Bethke, Director, Marketing Communications, Subaru of America, Inc. explains: “Car shoppers are researching everything from financing to auto insurance on their mobile devices.  Making these apps available gives car shoppers a convenient and interactive way to explore Subaru vehicles and technology, and it also aligns with our environmental efforts.”

The apps build on Subaru’s environmentally friendly practices – such as its zero-landfill manufacturing plants – by reducing paper usage, energy consumption, inks and production waste.  Beyond the environmental benefits, the iPad apps offer consumers additional choices of how to get information and give them new ways to compare models, experience the Subaru brand and share the experience.

The free apps can be downloaded to the iPad or iPad2.  Shoppers can also use Subaru dynamic brochures for all models atSubaru.com.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

dealerPAD is the Mobile Version of Reynolds’ Contact Management Developed Specifically to Work on the iPad

DAYTON, Ohio, June 1, 2011 /PRNewswire/ – The Reynolds and Reynolds Company today announced the launch of dealerPAD, a mobile version of the Reynolds Contact Management solution developed for use on the Apple® iPad®.  dealerPAD will be offered as an additional benefit at no charge to Reynolds Contact Management customers.

With dealerPAD, dealers can access important functions of Contact Management from anywhere, at anytime, in or out of the dealership. These functions range from creating and updating customer records to searching the dealer’s vehicle inventory. dealerPAD also leverages the built-in design features of the iPad to improve the overall Contact Management user experience.

“dealerPAD provides dealership personnel immediate access to customer and dealership information, without being confined to a desktop PC at the dealership,” said Jon Strawsburg, vice president of Product Planning at Reynolds and Reynolds. “With this information at their fingertips, dealers are able to respond more quickly and accurately to customer requests, which can lead to increased customer satisfaction, lead conversion, and sales revenue for the dealership.”

Strawsburg concluded, “We’ve designed dealerPAD to be a ‘game changer’ in helping dealers improve their sales processes and improve customer relationships, inside and outside of the four walls of the dealership. Ultimately, our products are measured by the results they deliver for dealers.”

Contact Management for the ERA® dealership management system is one of the most comprehensive and widely usedcustomer relationship management (CRM) tools for car dealerships. By helping dealerships drive efficiency into their CRM process, Contact Management enables dealers to more effectively reach, attract, and retain sales and service customers.

About Reynolds

Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms to help dealerships improve business results.  The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.  (www.reyrey.com)

SOURCE The Reynolds and Reynolds Company