Categorized | Press Release

Sonic Automotive Deploys Sales Management iPad App Built on MicroStrategy Mobile

One of the Nation’s Largest Automotive Retailers Uses iPad App to Gain Insights Into Operations and Sales Performance

 TYSONS CORNER, Va., Aug. 9, 2011 /PRNewswire/ — MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Sonic Automotive, Inc. (NYSE: SAH), a Fortune 500 company and one of the nation’s largest automotive retailers, has built and deployed a new Mobile Reporting App for the iPad and iPhone, using MicroStrategy Mobile.

Sonic corporate executives and regional teams utilize the new mobile app to access operational, financial, and market information for their dealerships.  The app currently provides a scorecard for each dealership with insight into sales effectiveness and key operating metrics.  In addition, the app is used to analyze daily operating results and month-to-date financial results.

“Mobility and business intelligence are two of our top strategic priorities,” said Heath Byrd, VP and CIO at Sonic Automotive.  “Our executive and regional leadership teams live on the road, traveling from dealership to dealership.  This app allows them to stay connected to the data they need to run the business.”

“The performance and convenience of our Mobile Reporting App on the user-friendly iPad and iPhone has been impressive,” said Richard Hanks, Director of Enterprise Business Intelligence at Sonic Automotive. “Our executives and regional teams save a great deal of time and gain valuable insights into the business every day.  The application was surprisingly easy to develop and we were able to deploy in a matter of weeks.”

“MicroStrategy Mobile is helping companies increase the speed of their businesses by turning mobile devices into powerful business intelligence tools,” said Sanju Bansal, Chief Operating Officer of MicroStrategy. “Our mobile app platform is easy-to-use and enables companies to quickly build rich, intuitive applications that mirror the way people work.”

About Sonic Automotive

Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, N.C., is one of the nation’s largest automotive retailers.  Sonic can be reached on the web at

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology.  MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day.  Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its Website, More information about MicroStrategy (Nasdaq: MSTR) is available

MicroStrategy, MicroStrategy Business Intelligence Platform, and MicroStrategy Mobile are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.



Warren Getler
MicroStrategy Incorporated

SOURCE MicroStrategy Incorporated

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