Categorized | Press Release

New iPhone App from Bite Digital Creates New Student Focussed Mobile Marketing Channel

This week has seen the launch of the very first iPhone App for NUS Extra, the UK’s number one student discount and lifestyle card from the National Union of Students. In just 2 days the App has seen 22,000 downloads positioning it within the Top 50 in the Free Download Chart.

The new app, created by Manchester web, mobile marketing & SEO experts Bite Digital www.biteus.net, has been designed to provide NUS Extra cardholders with a convenient way to view the range of exclusive discounts available to them, at the same time as providing partner brands with an additional touch point to extend their reach in the student market.

The App delivers increased benefits to cardholders and partner brands by driving awareness of the full range discounts from over 120 national retailers such as Superdrug, JJB, Amazon, Pizza Express, Odeon and New Look. App users can search the exclusive NUS Extra discounts quickly and easily, view new offers at a glance, personalise their App by creating their own ‘favourites’ list and hook in to emails and social networks to suggest new discount ideas and to share offers with their friends.

Head of Mobile at Bite Digital, Lee Holdsworth said, “A mobile app version of this popular discount scheme is an ideal way to help to build and maintain a relationship with students and encourage more people to take advantage of the excellent discounts on offer, while on the go. ”

Sharon Leeson Head of Commercial Development at NUS and NUS Services Ltd adds: “NUS Extra works with some fantastic national brands. The App offers these partners an additional attractive marketing channel in addition to the online, email social media and POS services already in place, to effectively drive brand engagement, and usage of their particular discount.”

The App has already received positive feedback form those that have downloaded: “It’s bang tidy. The discounts are now in my pocket. Awesome!!”, “Brilliant – thank you NUS!!”, “Perfect for knowing what’s what”;”It’s a great app and I will use it quite a bit”.

The NUS Extra App has been launched on the iPhone and will see continued development and growth across additional platforms into 2011.This week has seen the launch of the very first iPhone App for NUS Extra, the UK’s number one student discount and lifestyle card from the National Union of Students. In just 2 days the App has seen 22,000 downloads positioning it within the Top 50 in the Free Download Chart.

The new app, created by Manchester web, mobile marketing & SEO experts Bite Digital www.biteus.net, has been designed to provide NUS Extra cardholders with a convenient way to view the range of exclusive discounts available to them, at the same time as providing partner brands with an additional touch point to extend their reach in the student market.

The App delivers increased benefits to cardholders and partner brands by driving awareness of the full range discounts from over 120 national retailers such as Superdrug, JJB, Amazon, Pizza Express, Odeon and New Look. App users can search the exclusive NUS Extra discounts quickly and easily, view new offers at a glance, personalise their App by creating their own ‘favourites’ list and hook in to emails and social networks to suggest new discount ideas and to share offers with their friends.

Head of Mobile at Bite Digital, Lee Holdsworth said, “A mobile app version of this popular discount scheme is an ideal way to help to build and maintain a relationship with students and encourage more people to take advantage of the excellent discounts on offer, while on the go. ”

Sharon Leeson Head of Commercial Development at NUS and NUS Services Ltd adds: “NUS Extra works with some fantastic national brands. The App offers these partners an additional attractive marketing channel in addition to the online, email social media and POS services already in place, to effectively drive brand engagement, and usage of their particular discount.”

The App has already received positive feedback form those that have downloaded: “It’s bang tidy. The discounts are now in my pocket. Awesome!!”, “Brilliant – thank you NUS!!”, “Perfect for knowing what’s what”;”It’s a great app and I will use it quite a bit”.

The NUS Extra App has been launched on the iPhone and will see continued development and growth across additional platforms into 2011.This week has seen the launch of the very first iPhone App for NUS Extra, the UK’s number one student discount and lifestyle card from the National Union of Students. In just 2 days the App has seen 22,000 downloads positioning it within the Top 50 in the Free Download Chart.

The new app, created by Manchester web, mobile marketing & SEO experts Bite Digital www.biteus.net, has been designed to provide NUS Extra cardholders with a convenient way to view the range of exclusive discounts available to them, at the same time as providing partner brands with an additional touch point to extend their reach in the student market.

The App delivers increased benefits to cardholders and partner brands by driving awareness of the full range discounts from over 120 national retailers such as Superdrug, JJB, Amazon, Pizza Express, Odeon and New Look. App users can search the exclusive NUS Extra discounts quickly and easily, view new offers at a glance, personalise their App by creating their own ‘favourites’ list and hook in to emails and social networks to suggest new discount ideas and to share offers with their friends.

Head of Mobile at Bite Digital, Lee Holdsworth said, “A mobile app version of this popular discount scheme is an ideal way to help to build and maintain a relationship with students and encourage more people to take advantage of the excellent discounts on offer, while on the go. ”

Sharon Leeson Head of Commercial Development at NUS and NUS Services Ltd adds: “NUS Extra works with some fantastic national brands. The App offers these partners an additional attractive marketing channel in addition to the online, email social media and POS services already in place, to effectively drive brand engagement, and usage of their particular discount.”

The App has already received positive feedback form those that have downloaded: “It’s bang tidy. The discounts are now in my pocket. Awesome!!”, “Brilliant – thank you NUS!!”, “Perfect for knowing what’s what”;”It’s a great app and I will use it quite a bit”.

The NUS Extra App has been launched on the iPhone and will see continued development and growth across additional platforms into 2011.

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