Categorized | Press Release

General Motors Certifies DealerTrack’s Customer Relationship/Internet Lead Management System

GM Dealers Can Now Leverage DealerTrack’s CRM/ ILM System to Better Manage Customer Contacts and Improve Sales

LAKE SUCCESS, N.Y., May 16, 2011 /PRNewswire/ — DealerTrack, Inc. (Nasdaq: TRAK) today announced that General Motors has certified DealerTrack’s Customer Relationship Management (CRM)/Internet Lead Management (ILM) system for use by General Motors dealers using the DealerTrack Dealer Management System (DMS).

The combination of DealerTrack’s CRM/ ILM systems with a dealership’s DMS gives dealers a complete end-to-end solution for customer communications, from prospecting and sales management to lifetime customer retention.  With General Motors’ certification, all General Motors dealers who use DealerTrack’s DMS or the DealerTrack-supplied General Motors Integrated DMS (IDMS) now will have access to the DealerTrack’s CRM/ ILM system to better manage online and in-store sales, parts and service leads and engagements for greater profits and sales.

“With this certification, General Motors dealers can feel confident that their DealerTrack DMS will meet their current customer communications needs and beyond,” said Sharon Kitzman, senior director, DMS, DealerTrack.  “The DealerTrack CRM/ILM system is the perfect tool to help GM dealers increase and improve customer contacts related to sales and other dealership services.”

DealerTrack received this certification through the GM OneSource Leads Program.  The GM OneSource Leads Program solution is a lead consolidation service that gives all GM participating dealers a single, common lead delivery and reporting resource.  In addition, DealerTrack is an endorsed provider of General Motors IDMS solutions to General Motors dealers nationwide.

“At General Motors, we have high certification standards for systems and processes that our dealers use,” said Scott Horn, GM Lead Operations Manager.  “Based on our testing, we are confident that DealerTrack’s CRM/ILM system is robust enough to handle the critical job of sales, parts and service leads management for our dealerships nationwide.”

About DealerTrack (

DealerTrack’s intuitive and high-value software solutions and services enhance efficiency and profitability for all major segments of the retail automotive industry, including dealers, lenders, OEMs, agents and aftermarket providers.  DealerTrack, whose solution set for dealers is the industry’s most comprehensive, operates the largest online credit application network inthe United States, connecting approximately 17,000 dealers with more than 1,000 lenders. DealerTrack’s Dealer Management System (DMS) provides dealers with easy-to-use tools and real-time data access to enhance their efficiency, while DealerTrack AAX delivers the inventory management tools and services needed to accelerate used-vehicle turn rates and help increase profits for dealers.  DealerTrack’s Sales and F&I solutions allow dealers to streamline the entire sales process as they structure deals from a single integrated platform.  Its Compliance solution helps dealers meet legal and regulatory requirements and protect their assets. DealerTrack also offers additional solutions for the automotive industry including electronic motor vehicle registration and titling applications, paper title storage, and digital document services. DealerTrack’s family of companies also includes data and consulting service providers ALG and Chrome Systems. For more information,

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the certification by General Motors of DealerTrack’s CRM and ILM systems and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995).  These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include a potential failure or inability to execute any element of our business strategy and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2010. These filings can be found on DealerTrack’s website at and the SEC’s website at Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.


SOURCE DealerTrack Holdings, Inc.


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