Categorized | Press Release

OEConnection Launches All-makes Service Menu Tool


RICHFIELD, Ohio, Feb. 1, 2011 /PRNewswire/ — OEConnection LLC, the leading Online Parts & Service Exchange (OPSX) for the automotive industry and beyond, has announced the latest release of ServiceAdvantage, a next-generation all-makes electronic service menu solution designed to easily and accurately represent complex maintenance schedules, build customer loyalty, and increase revenue opportunities for automotive dealerships.

“The fixed operations portion of a new car dealership’s business is key to profitability,” said Mark Tomasetti, OEConnection Senior Vice President & Chief Commercial Officer, “and Service represents a major source of revenue. The new all-makes ServiceAdvantage provides a powerful tool set designed to help service departments maximize sales opportunities and enhance service marketing and customer retention.”

The latest release of ServiceAdvantage includes new features and functionality that enable service departments to maximize every customer service visit and capture more sales opportunities regardless of the make of the vehicle. Customizable by vehicle and dealership, the new service menu tool assures that dealerships are presenting the right services, at the right time, and at the right price. VIN-decoding, time-based maintenance cues, and previously-declined service alerts are automated features that help advisors become more efficient, more sales-focused and more customer-centric.

The all-makes capability of ServiceAdvantage answers the growing trend among dealerships to service all of their customers’ vehicles – whether that includes new model cars purchased through the franchise, used cars off the dealer lot, or others. With maintenance menus specific to virtually all makes and models, ServiceAdvantage helps Advisors capture sales opportunities for non-franchise vehicles while retaining customer loyalty for the next vehicle purchase.

Steve Reeling, OEConnection Service Business Lead, added, “Beyond the technology, ServiceAdvantage offers dealerships something that other providers cannot: extensive configuration and training services along with ongoing customer support from knowledgeable professionals with automotive industry expertise.”

The new ServiceAdvantage will be introduced to U.S. automotive dealerships at the 2011 NADA Convention & Expo, February 5-7, in San Francisco. It will support maintenance schedules for virtually all vehicles sold in the U.S.

About OEConnection LLC

OEConnection is the leading Online Parts & Service Exchange (OPSX) in the automotive industry and beyond, serving over 20,000 dealership and repair customers. Customers use OEConnection products over 5 million times each month to market, manage and move original equipment parts, facilitating an estimated $12 billion in annual replacement parts trade. The company is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, Ohio, 44286. Additional information is available at or by emailing Marilyn Thaxton at


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