Customer’s Primary Concern

As we all know when our customer bring their vehicle in for service – they have one thing in mind, their primary concern at that time (perhaps thinking that they don’t want to be ‘sold’ either). They could have something as simple as an oil change or a noise in the engine that gives them great concern.

When greeting the customer – hopefully at their vehicle – remember that they are there for that primary concern. While we want to take them around their vehicle, introduce accessories, discuss oil varieties and other needs of the vehicle, always build confidence that you are going to ensure the primary will be reviewed with the technicians.

Doing the small things like this will build trust, rapport and helps to make sure the customer comes back again to visit you in the future.

We at Dealer Service Academy train retail service professionals to be prepared for the customer and take care of their primary concern – contact us today for information!

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Why Us?

Dealer Service Academy’s distinct differentiators is the ability to offer leading service expertise, to deliver it via top-notch, interactive implementation and to make the connection between information and action. Interactivity is our hallmark.
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